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"From Bama' to the Bronx..." Yelawolf, the newest addition to EMINEM's Shady Records, is about as country as it gets. Hailing from the small town of Gadsden, Alabama he is by far one of the best MCs of Hip Hops new class. We wanted to capture both his birthplace as well as pay homage to Hip Hop's birthplace in the video for his new single, LET'S ROLL, featuring Kid Rock. Shooting in both Alabama and The Bronx, where we were lucky enough to feature the man that started it all, DJ Kool Herc. Couldn't ask for a better tour guide of The Boogie Down!
We had the pleasure of directing the über talented internet sensation turned "swag pop" rockstars, KARMIN, for their first major label music video, CRASH YOUR PARTY. The concept behind the video tells their story from YouTube fame to the big stage in front of their adoring fans while crashing a few parties along the way. We shot on location in LA putting them through a marathon 21 hour day and they worked it like true pros. These two are the real deal and we wish them a long and prosperous career!
Syndrome was brought on to create the entire visual package for this years 63rd Emmy Awards. From the on-air broadcast package to all of the live stage graphics, we worked closely with the producers of the show to bring a contemporary interpretation to the classic tone of this prestigious event. This year's Emmys were chuck full of activity, and all of us at Syndrome were appreciative to have contributed to the success of the show.
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