Action Bronson
"Actin' Crazy"
Music Video
Atlantic Records
What do you see in your head when you stand in front of a green screen? That was the idea behind our music video for Action Bronson’s “Actin’ Crazy”. Shot in a single chaotic take, we follow Action Bronson around the stage of a video shoot as his thoughts spill out into outlandish visuals around him. Using a cut-and-paste collage style for maximum comedy, we reveal increasingly bizarre worlds of jet-ski sharks and eagle/snake jets that come to life and then disappear, as one thought jumps to the next. Contrasted with these over-the-top visuals, we see some of the more mundane parts of actually shooting a green screen video - sort of poking fun at ourselves in the process.