Description

This project began with a call with Big Boi where he expressed wanting the video to be "trippy and filled with color". With that as a starting point, we created a visually-rich performance-based concept where Big Boi and Kelly are the nucleus of a dynamic and graphic world. Utilizing a mix of practical camera moves and colorful blacklight-poster influenced design, the video is a fun visual that compliments Big Boi's legendary presence.