Big Boi
FEAT. Kelly Rowland
"Mama Told Me"
Music Video
Label: Island Def Jam
Director: Syndrome
Production: Plus Four

Roles:
Concept
Design
Directing
Visual Effects
 
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Description

This project began with a call with Big Boi where he expressed wanting the video to be "trippy and filled with color". With that as a starting point, we created a visually-rich performance-based concept where Big Boi and Kelly are the nucleus of a dynamic and graphic world. Utilizing a mix of practical camera moves and colorful blacklight-poster influenced design, the video is a fun visual that compliments Big Boi's legendary presence.